What makes people buy something online? Is it the color of a button, the words in the headline, or eye-catching design? Big data tells us that if we get the right combination of these things, we'll see a huge uptick in sales. But what it doesn't account for is the individual. Because each person that clicks "buy" has a much larger story to tell.
What You'll Learn:
- A framework for asking better questions during interviews that highlight the deeper personal motivations that influence purchasing decisions.
- Strategies for analyzing and finding patterns in the data that show you what people want — even if they don't realize it yet.
- A checklist for identifying the gaps in your marketing — and how to fill them.
- Techniques for interviewing customers that will get them to tell you the words they want to hear in your marketing.