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Marisa Morby

Marisa Morby has a background in User Experience copywriting, and marketing. She specializes in digital optimization, user research, and user experience flow for web and mobile applications.
She's worked with clients to create a more personal approach to marketing, used data to optimize businesses, and helped her clients connect with customers on a human level.
When she's not writing or reading about psychology, she can be found in the wild doing all sorts of things like eating her way around the world, perfecting a chocolate chip cookie recipe, or sitting in the park doing some serious people watching.

What Big Data is Missing: Remembering Our Humanity

What makes people buy something online? Is it the color of a button, the words in the headline, or eye-catching design? Big data tells us that if we get the right combination of these things, we'll see a huge uptick in sales. But what it doesn't account for is the individual. Because each person that clicks "buy" has a much larger story to tell.

What You'll Learn:
  • A framework for asking better questions during interviews that highlight the deeper personal motivations that influence purchasing decisions.
  • Strategies for analyzing and finding patterns in the data that show you what people want — even if they don't realize it yet.
  • A checklist for identifying the gaps in your marketing — and how to fill them.
  • Techniques for interviewing customers that will get them to tell you the words they want to hear in your marketing.

Discover how iterative testing will help you create a winning design, every time

Participants will learn how to successfully test and iterate their prototypes so they get the right design before going live. In this workshop, you'll create a design concept, validate it with real data (not guesswork or gut feelings) and walk away with a design you can feel confident will succeed. All without spending a single dollar on design or development.

Early birds tickets
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Whether it’s Frontend, Backend, DevOps or Mobile that you care about, join us to learn about the most modern practices and techniques. Secure your ticket now, while there is still availability.

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